Meta + T‑Mobile eSIM Trial

Interactive prototype (built from the actual case-study screens) · by Nathan Norton
View case study
T-Mobile

Meta + T-Mobile eSIM Trial

The eSIM trial flow starting from a Facebook ad entry point, with all branching paths: three trial variants, four compatibility‑check outcomes, and three setup‑tutorial formats.

Start here

View the Facebook ad

Tap through to the sponsored post, then pick which design to preview.

Facebook feed showing the T-Mobile sponsored ad
T-Mobile trial offer screen
Post-UXR redesigned offer screen with plan comparison
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Remind me later instead
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Sign up for T-Mobile’s Network Pass

Enter your profile details to create an account for managing your 3-month Network Pass.

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Add your address

We’ll use this to confirm your account and mail your SIM kit if needed.

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Review your details

Check to make sure the information you provided is correct.

John Fisherman(674) 787-8033john.fish@email.com
✎
140 Beacon StreetBostonMassachusetts
✎
Check phone compatibility screen
Find your IMEI 2 SIM. Copy and paste this number into the field below.
Compatible phone confirmation screen
Incompatible phone error screen
Network Pass setup interrupted error screen
Account could not be created error screen
Video walkthrough tutorial screen

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

eSIM tutorial now playing
Carousel tutorial step 1

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

Carousel tutorial step 2

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

Carousel tutorial step 3

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

Carousel tutorial step 4

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

Carousel tutorial step 5

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

Carousel tutorial step 6

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

Carousel tutorial step 7

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

Carousel tutorial step 8

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

Carousel tutorial step 9

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

One-pager tutorial screen

Set up your T‑Mobile network by following the steps

T‑Mobile will send you a text once your phone is connected to their network.

Waiting for push notification screen
Facebook feed showing eSIM setup success toast
Compare data plans screen
Plan details screen
Select plan
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Plan details

Go5GSignature
$75/mo $80/mo

With Go5G, new and existing customers get the same great phone deals. Enjoy standard 5G data and reliable coverage nationwide, with no annual contract required.

40GB high-speed mobile hotspotStay connected on the go with mobile hotspot included.
Upgrade every three yearsStandard upgrade eligibility on qualifying devices.
Netflix on usGet Netflix on one screen, included in your plan.
Plan detailsTaxes, fees and more

Taxes and fees are included in your monthly price. Video typically streams at 1080p. During congestion, heavy data users and customers on lower‑priced plans may notice lower speeds. Plan benefits and perks are subject to change.

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Plan details

EssentialsBest Price
$60/mo $65/mo

Essentials gives you our best price on unlimited talk, text, and data — all on America’s largest 5G network, with no annual contract to worry about.

Unlimited talk & textIncluded nationwide, with no overage charges.
Unlimited 5G dataStandard-speed data, deprioritized during congestion.
No annual contractCancel or change your plan anytime.
Plan detailsTaxes, fees and more

Taxes and fees are additional to your monthly price. Video typically streams at 1080p. During congestion, heavy data users and customers on lower‑priced plans may notice lower speeds. Plan benefits and perks are subject to change.

How would you like to view the setup instructions?

We tested three formats with users — pick one to preview for this flow.

Video walkthroughA short screen-recording narrates each step.
Step-by-step carousel3 numbered cards, one step at a time.
Quick one-pagerAll steps on a single page. (Tested best.)
Set a reminder sheet

Which result would you like to preview?

Just like the tutorial-format picker, choose how this demo IMEI check responds.

✓
CompatiblePhone works on T‑Mobile’s network, continue to setup.
✕
Incompatible phoneDevice isn’t eligible for the free Network Pass.
✕
Setup interruptedInstallation stalls partway through.
✕
Account couldn’t be createdThe request fails to process.

The benefits of eSIM

✕
Switch quickly between mobile networksYou no longer have to wait to receive a SIM card in the mail to switch mobile networks. Instead it can be done with a phone call or online.
Store multiple eSIMsSwap between an eSIM for your home country and an eSIM for a place you visit often to save on data. In poor coverage areas use a carrier with better local reception.
More secure than a physical SIMAn eSIM can’t be removed if your iPhone is lost or stolen and there is no longer a need for a physical SIM card or its tray.

What is IMEI?

✕

IMEI stands for international mobile equipment identity. It is a 15‑digit number used to identify your device on a mobile network.

Which starting flow would you like to preview?

Choose which version of the trial experience to walk through.

1
Trial only (pre‑UXR)Keep the standalone trial offer card, same as before the redesign.
2
Combined trial and plan selection (post‑UXR)Show pricing and plans right on the trial screen (what we shipped)
3
Direct switch (post‑UXR)Skip the trial and let people pick a plan to switch immediately.